Years ago, realtors channeled their marketing efforts to local newspapers, home magazines and billboards. Today’s savvy potential real estate buyer is turning more and more to on-line than ever before according to Pew Internet recent report.

Each year since 2000, real estate on-line house hunting has increased from 27% in 2000 to 39% just 6 years later. Who’s going online to find houses? Simple, almost anyone regardless of age or income.

Younger adult from 18 to 29 comprised the greatest population in searching for a new home – 51%. As age increases, Internet use decreases. For potential new homebuyers in the 30 to 49 age range only 43% used the Internet. Baby boomers aged 50 to 64 have a 27% utilization of the Internet for homebuying.

What these statistics reveal is that realtors of today had better invest in web sites that have been optimized to ensure high traffic. A great website alone won’t secure a sold or listed home people still want to deal with people. Since most buyers by three to seven times during their life, your agent must embrace proven sales processes to get repeat customers.

Considering the new year to started its time to start your strategic plan. Revisit your strategic action plan to ensure that your real estate on-line marketing goals are aligned to your other direct marketing goals and your sales goals. With exponential yearly online growth, you can not afford to wait.